SOP 097 - Verifying ownership of your domain in Facebook Business Manager

Verifying ownership of your domain in Facebook Business Manager

Last Updated / Reviewed: Jan 10th, 2023

Execution Time: ~5-10 minutes

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Goal: Verifying your domain in Facebook Business Manager.

Ideal Outcome: Facebook is able to correctly verify ownership of your site.

Prerequisites or requirements: You should have created a Business Manager account for your site (you can follow SOP 010 to learn how to do that). Plus, you’ll need to have access to your domain registrar (e.g. GoDaddy, Google Domains, Dreamhost, Siteground, Cloudflare, etc)

Why this is important: Several reasons, the main one is related to the Facebook updates related to the release of iOS 14. Facebook Ads will now only allow you to track up to 8 conversion events to be configured per domain — before you configure those events, you’ll need to verify your domain.

Where this is done: In Facebook Business Manager, and in your domain registrar.

When this is done: Before you run any Facebook Ad campaigns.

Who does this: The person responsible for Facebook Ads.

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Add your domain to Business Manager

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1. Go to your Facebook Business Manager dashboard and click on the account you want to work on.
2. Click on the hamburger menu, and then click on “Business Settings”
   
3. Under “Brand Safety”, click “Domains”
   
4. If this is your first time verifying a domain for this Business Manager account, you’ll need to add the domain.
   
5. Write your domain URL and click “Add Domain”
   
6. You’ll be presented with 3 options to verify your domain. In this SOP, we’ll DNS verification

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DNS Verification

1. On Business Manager, select DNS Verification as the method to verify your domain
   
2. Copy the TXT verification record provided by Facebook
   
3. Go to your domain registrar dashboard or admin panel.

4. Go to your DNS records section. In some registrars, this is under a “Domains” or “Manage domains” menu or link.
   Example: Dreamhost
   

    

    

   Example: Siteground
   
   Go to your DNS records section. In some registrars, this is under a “Domains” or “Manage domains” menu or link.
   Example: Dreamhost
   
   Example: Siteground
   

    

    

    

    

    

    

5. Create a new custom record (this will look slightly different depending on your registrar, but these are the general steps)

   1. Leave the “Name” field blank
   2. Select a TXT record “Type”
   3. Leave the default “TTL” value

   4. Under “Value” paste the record you copied from Facebook Ads
      Example: DreamhostExample: Siteground
      

       

       

      
      Under “Value” paste the record you copied from Facebook Ads
      Example: DreamhostExample: Siteground
      
      

       

       

       

       

6. Once you’ve added your record, go back to Business Manager and click “Verify”
   
   Note: DNS records can take up to 48-72 hours to propagate. Don’t worry if Facebook can’t verify your domain right away. Come back a day later and try hitting the “Verify” button again.
7. After the DNS changes have propagated, you’ll receive a confirmation after clicking “Verify”

Associate your Facebook Page to the verified domain

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1. Refresh the page after verifying your domain and click on “Connected Assets”
   
2. Click on “Add Assets”
   
3. Select the appropriate Facebook Page and click “Add”