Paid Ads

SOP 006: Creating UTM URLs to Track Your Campaigns

Creating UTM URLs to Track Your Campaigns Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5 minutes Goal: To easily create and keep a database of all the UTM URLs for ...

SOP 017: Setting up Facebook Conversion Tracking

Setting up Facebook Conversion Tracking Last Updated / Reviewed: July 19th, 2022 Execution Time: 15-30 minutes Goal: To have all your conversions set up and sending the conversi ...

SOP 038: Setting up an abandoned-cart campaign with Google Display Network

Setting up an abandoned-cart campaign with Google Display Network Last Updated / Reviewed: Jan 10th, 2023 Execution Time: 30-45 minutes Goal: To create a simple Google Display N ...

SOP 061: How to launch a lead generation campaign with Facebook Lead Ads

How to launch a lead generation campaign with Facebook Lead Ads Last Updated / Reviewed: Feb 1st, 2022 Execution Time: ~1-2h Goal: To launch a Facebook Lead Ads campaign and int ...

SOP 062: Grant Access to Facebook Business Manager

Grant Access to Facebook Business Manager Last Updated / Reviewed: Jan 21st, 2022 Execution Time: ~10 mins Goal: To grant Facebook Business Manager access to agency, contracto ...

SOP 097 - Verifying ownership of your domain in Facebook Business Manager

Verifying ownership of your domain in Facebook Business Manager Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5-10 minutes ‌ Goal: Verifying your domain in Fa ...

SOP 110: Install TikTok Pixel on Your Site

Installing the TikTok Pixel on Your Site Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~10-20 minutes ‌ Goal: To add the TikTok tracking pixel to your site. I ...

SOP 114 - Migrate Facebook Assets from personal to Facebook Business Manager

Migrating Facebook Page and Ads Manager from a personal account to Business Manager Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5-10 mins Goal: To migrate Faceboo ...

SOP 137: Create a Google Display Ads Creative Brief

Create a Design Brief for Google Display Ads Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~30mins -1 hour ‌ Goal: To create a document with crystal-clear dire ...

SOP 138: Set up a Google Search Campaign

Set up a Google Search Campaign Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~15 - 30 Mins ‌ Goal: Successfully set up a Google Search campaign for your websi ...

SOP 144: Set up Google Dynamic Search Ad Campaign

Set up a Google Dynamic Search Ad Campaign Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~15 - 30 Mins Goal: Successfully set up a Google Dynamic Search ad campaign fo ...

SOP 153: Set Up a Google Brand Awareness Campaign

Set Up a Google Brand Awareness Campaign Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~15 - 30 Mins Goal: Successfully set up a brand awareness campaign on Google. ...

SOP 159: How to advertise on Google Maps

How to Advertise on Google Maps Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~10 - 30 Mins Goal: Advertise your local business on Google Maps. Ideal Outcome: Succe ...

SOP 213: How to set up Google Merchant Center

How to set up Google Merchant Center Last Updated / Reviewed: Feb 28th, 2023 Execution Time: ~ 1 to 24 hours (including Google approval time and how many products you have to upl ...

SOP 214: How to verify your website on Google Merchant Center

How to verify your website on Google Merchant Center Last Updated / Reviewed: Feb 15th, 2023 Execution Time: ~20 minutes Goal: To verify your website on your Google Merchant Cen ...

SOP 215: Set up Shipping Returns in Google Merchant Center

Set up Shipping Returns in Google Merchant Center Last Updated / Reviewed: Feb 15th, 2023 Execution Time: ~30 minutes ‌ Goal: To set up shipping returns in Google Mercha ...

SOP 216: Set up Performance Max for Google Shopping

Set up Performance Max for Google Shopping Last Updated / Reviewed: Jan 12th, 2023 Execution Time: ~30 minutes to 1 hour Goal: To create and activate your Performance Max campai ...

SOP 217: Bidding Strategies for Google Shopping Campaigns

How to determine bidding strategies for google shopping campaigns Last Updated / Reviewed: Feb 15th, 2023 Execution Time: ~10 – 20 minutes Goal: To determine the right bid ...

SOP 218: Set up Google shopping Data Feed

How to set up Google shopping data feed Last Updated / Reviewed: Jan 11th, 2023 Execution Time: ~30 minutes to 2 hours (depending on the number of products) Goal: To feed produ ...

SOP 221: Optimize Google Shopping ad campaigns

How to optimize Google shopping ad campaigns Last Updated / Reviewed: Jan 13th, 2023 Execution Time: A few days to a couple of weeks (Google may take a few weeks to process the c ...