SOP 142: Set up Billing for Google Ads

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  3. SOP 142: Set up Billing for Google Ads

Set up Billing for Google Ads

Last Updated / Reviewed: Jan 10th, 2023

Execution Time: ~3-5 mins

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Goal: Set up billing for your Google Ads account so payments can be made to run your campaigns.

Ideal Outcome: Successfully set up payment for your ad so you can start running ad campaigns.

Prerequisites or requirements: You should have access to an active Google Ads account. If not, create a Google Ads account first.

Why this is important: Billing set up is a prerequisite for running Google Ads campaigns

Where this is done: Google Ads Manager

When this is done: Before you start running any ad campaigns on Google.

Who does this: Business owner.

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Set up billing Google Ads account

  1. Head to https://ads.google.com/ and log in to your account.
  2. Select an account that you want to create the search campaign.
  3. From the top navigation select “Billing & payments” under Tools & setting.
  4. Choose the country of your business address.
  5. Scroll down and enter the rest of payment details:
    1. Payment profile — The Google account that you logged in with will automatically be associated with this Google Ads account and its transactions.
    2. Account type — Select organization If you have a registered business, otherwise select individual. This information may be used for tax and identification purposes in the future.
    3. Credit card details — Enter your Amex, Visa or Mastercard details.
    4. Address — Enter your mailing address.
    5. Submit — Click “submit” to complete billing set up.
    6. You have now set up billing for your Google Ads account.

Important: Advertising costs that you've accrued in your Google Ads account are automatically charged to your payment method. You'll be billed either 30 days after your last payment, or whenever your costs reach your billing threshold (set by Google based on your payment history, or if you’re running a new account the thresholds are usually $500 or less so you’ll be billed fairly frequently).

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Sidenote: Make sure your credit card limit can accommodate your ad budget so avoid charging issues. For example, if you plan to spend $10k a month but your credit card limit caps at $5k that’s going to be a problem.

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