Google Ads

SOP 013: Adding the Google Ads Tag to a Site

Adding the Google Ads Tag to a Site Last Updated / Reviewed: July 4th, 2022 Execution Time: 10-20 minutes Goal: To add the Google Ads Tag to your website Ideal Outcome: Your ...

SOP 014: Creating a Google Ads Account

Creating a Google Ads Account Last Updated / Reviewed: July 4th, 2022 Execution Time: 10-20 minutes Goal: To create a Google Ads account that is ready to start running your fi ...

SOP 025: Adding Google Ads conversion tracking to a site (using GTM)

Adding Google Ads conversion tracking to a site (using GTM) Last Updated / Reviewed: Jan 7th, 2022 Execution Time: 15-30 minutes Goal: To track your Google Ads conversions (e.g. ...

OP 063: How to perfectly manage user access for Google Ads accounts

How to perfectly manage user access for Google Ads accounts Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5 min to grant/request access Goal: To properly and securely ...

SOP 088: How to Reverse engineer your competitor's Google Ads strategy

\How to reverse engineer your competitors’ Google Ads strategy Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~30 minutes Goal: To reverse engineer your competito ...

SOP 136: Link Google Ads and Analytics

Link a Google Analytics Property to a Google Ads Account Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5 - 10 Mins ‌ Goal: Successfully link your Google Ads a ...

SOP 139: Set up a Remarketing Audience in Google Ads Manager

Set up a Remarketing Audience in Google Ads Manager Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~3 - 5 Mins Goal: Successfully set up a remarketing audience for your ...

SOP 141: Onboard a client for Google Ads

How to Onboard Google Ads Clients Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5-14 Days ‌ Goal: To onboard a client and get ready to run a Google Ads campai ...

SOP 142: Set up Billing for Google Ads

Set up Billing for Google Ads Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~3-5 mins ‌ Goal: Set up billing for your Google Ads account so payments can be mad ...

SOP 143: Design a Structure for Google Ads Campaign Account

Design a Structure for Google Ads Campaign Account Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~15 - 30 Mins ‌ Goal: To design a complete structure of how yo ...

SOP 145: Determine a Bid Strategy for Google Ads Campaigns

Determine a Bid Strategy for Google Ads Campaigns Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5 - 15 Mins ‌ Goal: To determine the right bidding strategy fo ...

SOP 146: Create Google Ad Campaign Strategy Proposal for Client

Create Google Ad Campaign Strategy Proposal for a Client Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5-14 Days ‌ Goal: To propose a campaign strategy for th ...

SOP 147: Perform Keyword Research for Google Ads

Perform Keyword Research for Google Ads Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~30mins - 1 hour Goal: Research a list of potential keywords to run a campaign fo ...

SOP 148: Define Naming Conventions for Google Ad Campaigns

Define Naming Conventions for Google Ad Campaigns Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5 - 15 Mins ‌ Goal: Create a process for naming Google Ads sea ...

SOP 150: Write effective Google Ads Copy

Write Effective Google Ads Copy Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~10 - 30 Mins ‌ Goal: Produce high performing ad copy for eCommerce or service bu ...

SOP 219: Link Merchant Center with Google Ads account

How to link Google Merchant Center to Google Ads account Last Updated / Reviewed: Jan 11th, 2023 Execution Time: ~10 minutes ‌ ‌ Goal: To link your Google Merchant ...