Create landing page report in Google Analytics 4

Last Updated / Reviewed: Jan 10th, 2023

Execution Time: ~5 Mins

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Goal: Successfully create a landing page report in Google Analytics 4.

Ideal Outcome: To be able to view landing page session data and segment these users based on traffic sources.

Prerequisites or requirements: You need to have an existing Google Analytics 4 account.

Why this is important: The landing page report tells us a lot about how visitors arrive on our websites. You can further segment this data to identify the attributes of these visitors and how they behave following the first interaction.

Where this is done: Google Analytics 4.

When this is done: After you’ve set up Google Analytics 4 on your site and have generated traffic for a period of time.

Who does this: Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business.

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Create a landing page data report in Google Analytics 4

1. Login to your Google Analytics 4 account.
2. Make sure you’ve selected the right property (the website that you’ve implemented the Google Analytics 4 tracking code).
   
   
3. Select “Reports”.
   
   
4. Then head to Engagement ➝ Page and Screens
   
   
5. By default, the page traffic is sorted by page title, click on the “Page title and screen class” and select “Page path + query string and screen class”.
   
   
   
   
   
6. You will then see the updated report sorted by URL, this is similar to the Behavior ➝ Site Content ➝ All Pages report in Universal Analytics.
   
   
7. At this point, the report is showing the session data for all pages. In order to view the landing page data, change the Event count from “All Events” to “session_start”. This will filter the pages when the users first started the session (the landing page).

Segment landing page data based on traffic sources

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1. Following the steps in Create a landing page data report in Google Analytics 4. You have now created the landing page report. Let’s segment this data by traffic sources (Example: organic, referral, paid, etc) by clicking “Add comparison”.
   
   
2. A side bar will pop up on the right that allows you to further segment your landing data by various metrics: User location, device, medium/source, browser, and more.
   
   
3. In this example, we’ll be filtering the landing page session that comes via organic search. To do this, include “Session medium” and set the “dimension value to “organic”. You will see a summary of the filter at the bottom of the filter.
   
   
4. To create a landing page report for different traffic sources, replace “organic” in Dimension values with the following:
   1. Organic — Non-paid traffic from search engines
   2. CPC — Paid traffic from search engines
   3. Referral — Traffic from other websites
   4. Email — Traffic from emails
   5. Social — Traffic from social media sites
   6. (none) — Direct traffic

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Note: If you don’t see any of the above in the filter options, that means your site

hasn’t gotten any traffic from these sources.

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5. That’s it! You have successfully segment landing page report based on different traffic sources.