Analytics

SOP 005: Install the Facebook Pixel on Your Site

Installing the Facebook Pixel on Your Site Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5-10 minutes Goal: To add the Facebook pixel to your site. Ideal Outcome: ...

SOP 009: Adding Google Analytics 4 to a site (using GTM)

Adding Google Analytics to a site (using GTM) Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~15-30 minutes Goal: To add Google Analytics 4 to a site using Google Tag ...

SOP 015: Exclude internal traffic from Google Analytics 4

Exclude internal traffic from Google Analytics 4 Last Updated / Reviewed: Jan 10th, 2023 Execution Time: 5-10 minutes Goal: To exclude all traffic that is generated by you, or ...

SOP 021: Setting up Conversion Goals in Google Analytics

Setting up Conversion Goals in Google Analytics Last Updated / Reviewed: Aug 24th, 2022 Execution Time: 10-30 minutes Goal: To have all your website conversions being tracked an ...

SOP 033: Verifying that you’re tracking subdomains correctly in Google Analytics

Verifying that you’re tracking subdomains correctly in Google Analytics Last Updated / Reviewed: Jan 10th, 2023 Execution Time: 10-20 minutes Goal: To make sure your Goo ...

SOP 035: Displaying subdomains in your Google Analytics Reports

Displaying subdomains in your Google Analytics Reports Last Updated / Reviewed: Jan 10th, 2023 Execution Time: 5-10 minutes Goal: To set up a hostname filter in Google Analytics ...

SOP 036: Setting up cross-domain tracking with GTM

Setting up cross-domain tracking using Google Tag Manager Last Updated / Reviewed: Jan 10th, 2023 Execution Time: 15-30 minutes Goal: To correctly implement and test cross-domai ...

SOP 046: How to add Google Analytics Annotations to keep track of business events

Adding Google Analytics Annotations to keep track of business events Last Updated / Reviewed: Jan 10th, 2023 Execution Time: 3-5 minutes ‌ Goal: To add an annotation to ...

SOP 049: Implementing and Analyzing Heatmaps on your Website

Implementing and Analyzing Heatmaps on your Website Last Updated / Reviewed: Jan 10th, 2023 Execution Time: 30 mins - 1 hour Goal: To successfully incorporate Heatmaps on your a ...

SOP 079: Create Quick and Beautiful Google Data Studio Dashboards and Reports

Create Quick and Beautiful Looker Studio Dashboards and Reports Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~30 minutes ‌ Goal: To create a Data Studio dashb ...

SOP 082-Set up Google Analytics alerts to monitor your main KPIs

Set up Google Analytics alerts to monitor your main KPIs Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~30 minutes Goal: To receive email notifications when web metric ...

SOP 083: How to install third-party tools on your site using GTM

How to install third-party tools on your site using GTM Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~10 minutes ‌ Goal: To install (almost) any SAAS tool on ...

SOP 089: How to Reverse Engineer Your Competitor's Traffic Sources

How to Reverse Engineer Your Competitor's Traffic Sources Last Updated: Jan 10th, 2023 Execution Time: ~10 minutes ‌ Goal: To get an initial overview of your competitor& ...

SOP 094: Setting up Pinterest Conversion Tracking using GTM

Setting up Pinterest Conversion Tracking Updated: Jan 10th, 2023 Execution Time: 15-30 minutes Goal: To track your Pinterest Ads conversions from inside the platform. Ideal Out ...

SOP 095: Setting up Twitter Conversion Tracking using GTM

Setting up Twitter Conversion Tracking Last Updated / Reviewed: Jan 10th, 2023 Execution Time: 15-30 minutes ‌ Goal: To track your Twitter Ads conversions from inside th ...

SOP 117 - Granting access to Google Analytics

Granting access to Google Analytics Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5 min to grant/revoke access Goal: To grant access to your Google Analytics proper ...

SOP 163: Set up a Google Analytics 4 Account

Set up a Google Analytics 4 Account Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5 Mins ‌ Goal: Set up a Google Analytics 4 account from scratch. Ideal Outc ...

SOP 165: Link Google Analytics 4 with Google Search Console

Link Google Analytics 4 with Google Search Console Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5 Mins ‌ Goal: Link Google Analytics 4 with Google Search Con ...

SOP 166: Set up lead tracking in Google Analytics 4

Set up lead tracking in Google Analytics 4 Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5 Mins ‌ Goal: Successfully track lead sign ups in Google Analytics 4 ...

SOP 167: Create landing page report in Google Analytics 4

Create landing page report in Google Analytics 4 Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5 Mins ‌ Goal: Successfully create a landing page report in Goo ...

SOP 168: Set up and track custom events in Google Analytics 4

Set up and track custom events in Google Analytics 4 Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5 Mins ‌ Goal: Create a new tracking event when a user visi ...

SOP 169: Set up a form submission events on Google Analytics 4 with GTM

Set up a form submission event in Google Analytics 4 Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5 Mins Goal: Set up a form submission event in Google Analytics 4 ...

SOP 170: Create a user segment report in Google Analytics 4

Create a user segment report in Google Analytics 4 Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5-10 Mins ‌ Goal: Create a user segment report in Google Anal ...

SOP 171: Create a traffic acquisition channels report in Google Analytics 4

Create a traffic acquisition channels report in Google Analytics 4 Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5-10 Mins ‌ Goal: Create a traffic acquisitio ...

SOP 172: Create a conversion funnel report in Google Analytics 4

Create a conversion funnel report in Google Analytics 4 Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5-10 Mins ‌ Goal: Create a conversion funnel report in G ...