How to Configure Search Console data in Google Analytics

Last Updated / Reviewed: Jan 10th, 2023

Execution Time: ~5 minutes

Goal: To configure Search Console data in Google Analytics;

Ideal Outcome: To have Google Search Console data being reported inside your Google Analytics account;

Prerequisites or requirements: You must have configured Search Console for that domain. If you haven’t already you will need to follow SOP020 - Setting up Google Search Console first.

Why this is important: By bringing Search Console data to Google Analytics you’ll be able to take advantage of Google Analytics powerful reporting features and centralize your Web Analytics data in a single spot.

Where this is done: In Google Analytics and Google Search Console.

When this is done: Only once. If you haven’t done it before you’ll want to do it now.

Who does this: The person responsible for SEO or Analytics in your organization.

Check if you already have a Google Search Console site linked to your Google Analytics account

1. Make sure that you’re working on the Google Analytics Account that you want to link with Google Search Console:
   
2. Verify that you haven’t linked Google Search Console already, by heading to ‘Acquisition’ → ‘Search Console’ → ‘Landing Pages’. If you see a message like the one below you haven’t linked Google Search Console yet, so you’ll need to move ahead to the next chapter.

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Link Google Search Console

1. In your Google Analytics Account click ‘Admin’ on the bottom left sidebar.
   
2. Make sure you’re working on the property that you want to link with Google Search Console → Click “Property Settings”
   
3. Click “Adjust Search Console”
   
4. Click “Add”
   
5. Select the site that you want to link with your Google Analytics account:
   
   Note: If you do not see your site in there it’s likely due to one of the two options:
   1. You have not configured Search Console yet for that domain. If that is the case you will need to follow SOP020 - Setting up Google Search console first.
   2. You are logged in to the wrong Google account. Make sure you’re on the right account and that account has access to Google Search Console:
      
6. Click ‘Ok’ to confirm that you want to link to this property:
   
7. In most cases, you will want to leave the default option (all the views selected) on the dropdown, and simply click “Save”.
   1. Disabling some views will mean that you will not have GSC data for those views.
      
8. That’s it! If you perform the same steps in the first chapter of this SOP you should now see Google Search Console data reports:

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