Facebook Ads

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SOP 007: Creating a Cart-Abandonment Remarketing Campaign Using Facebook Ads

Creating a Cart-Abandonment Remarketing Campaign Using Facebook Ads Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~20-30 minutes Goal: To create a simple Facebook ad ...

SOP 010: Create a Facebook Ads account using Business Manager

Create a Facebook Ads account using Business Manager Last Updated / Reviewed: Jan 10th, 2023 Execution Time: 10-15 minutes ‌ Goal: To create a Business Manager account a ...

SOP 031: How to create a Lookalike audience on Facebook

How to create a Lookalike Audience on Facebook Last Updated / Reviewed: Jan 10th, 2023 Execution Time: 5-10 minutes Goal: To create a Lookalike Audience that you can use to ex ...

SOP 069: How to structure your Facebook Ad Account

How to structure your Facebook Ads Account Last Updated / Reviewed: Feb 4th, 2022 Execution Time: ~30 min - 2h Goal: To design a complete blueprint of how your Facebook Ad Acc ...

SOP 070: How to select your Facebook Ads Campaign Objective

How to select your Facebook Ads Campaign Objective Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5-10 min ‌ Goal: To pick the Facebook Campaign Objective that ...

SOP 073: How to define a naming convention for your Facebook Ads Accounts

How to define a naming convention to your Facebook Ads Accounts and apply it efficiently Last Updated / Reviewed: Jan 10th, 2023 Execution Time: 30 min - 1 hour Goal: To define ...

SOP 074:How to select your Facebook Ads Targeting

How to select your Facebook Ads targeting Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~ 5 - 30 min Goal: To select the right audience to use on your Facebook Ads Ad ...

SOP 075: How to plan your Facebook Ads Campaign

How to Plan your Facebook Ads Campaign Last Updated / Reviewed: Jan 10th, 2023 Execution Time: 30 mins - 1h Goal: To get a clear, visual, high-level document that everyone wil ...

SOP 087: How to reverse-engineer your competitor's Facebook Ads strategy

How to reverse-engineer your competitors’ Facebook Ads strategy Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~30 minutes Goal: To reverse-engineer your compet ...

SOP 098 - Configuring your Facebook Ads conversion events

Configuring your Facebook Ads conversion events Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~10 minutes ‌ Goal: Configure the 8 conversion events you will be ...

SOP 121: Facebook Ad Campaign Master Checklist

Facebook Ad Campaign Master Checklist Last Updated / Reviewed: Jan 10th, 2023 Execution Time: 2-4 Weeks ‌ Goal: To provide or handoff a checklist to execute the entire F ...

SOP 122: Facebook Creative Brief for Designer

Create a Facebook Ads Creative Brief Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5-14 Days ‌ Goal: To provide a high level overview of the client’s bu ...

SOP 124: How to Audit Facebook Ad Account

How to Audit Facebook Ad Account Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~5-10 mins Goal: To perform an audit on your team or client’s ad account to determ ...

SOP 125: Create an Automated Facebook Ads Report

Create an Automated Facebook Ads Report Last Updated / Reviewed: Jan 10th, 2023 Execution Time: ~20-30 minutes ‌ Goal: Create an automated report for your campaigns that ...