Craft an effective cold outreach email

Last Updated / Reviewed: Jan 10th, 2023

Execution Time: ~5-10 Mins

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Goal: Craft an effective cold outreach email to get a reply from your prospect.

Ideal Outcome: Successfully crafted an email to be used for cold outreach.

Prerequisites or Requirements: You need to have access to Google doc.

Why this is important: An effective cold email outreach effort helps you start a conversation who knows little about you and potentially gets them to become your customer.

Where this is done: Google Doc.

When this is done: After you’ve built an outreach list.

Who does this: Outreach specialist, PR/marketing consultant, or any person responsible for outreach strategy for your business.

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Craft a cold email for getting new clients

1. Fill out the following questions:
   1. Potential client’s company name:
      Example: Google
   2. Client’s name:
      Example: Google
   3. What service are you offering?
      Example: Lead generation
   4. What’s your proof of success/case study?
      Example: Increase inbound leads by 157% on average(insert case study link if applicable)
   5. What is your unique selling point?
      Example: 100% money-back guarantee.

2. Make a copy of this template (cold email for getting clients) and replace the text highlighted in blue for your outreach email.

3. Once completed, you’re ready to send your outreach email to your potential customers. Here’s a completed example:

Craft a cold email for earning backlinks

Note: This cold email works better if you’ve published an article with the latest research finding on a certain topic.

1. Fill out the following questions:
   1. Target topic for the article:
      Example: Home Gardening.
   2. URL of the article to get a backlink from:
      Example: https://www.example.com/gardening-stats
   3. Outdated information on their page:
      Example: 41% of US households maintain a home garden.
   4. Latest findings on the topic
      Example: 68% of US households maintain a home garden.
   5. Link to your article.
      Example: https://www.my-example.com/gardening-stats
2. Make a copy of this template (cold email for earning backlinks) and replace the text highlighted in blue for your outreach email.
   
   
3. Once completed, you’re ready to send your outreach email to your potential customers. Here’s a completed example: