Create a Strategy for outreach campaign
Last Updated / Reviewed: Jan 10th, 2023
Execution Time: ~30 Mins - 1 hour
Goal: Plan an outreach campaign to help you achieve your business goal.
Ideal Outcome: Create an actionable plan to execute an outreach campaign for your business.
Prerequisites or requirements: N/A.
Why this is important: Planning your outreach campaign ahead of time and creating a strategy help you find the right prospects and set realistic campaign goals to achieve.
Where this is done: Google Doc.
When this is done: N/A.
Who does this: Outreach Specialist, PR/marketing consultant, or any person responsible for outreach strategy for your business.
Define Outreach Goals and Objective
Fill in the goals and objectives below for your outreach campaign.
Campaign Objective
E.g. Raise brand awareness by getting media coverage for an upcoming product launch.
Target result
E.g. 25 link mentions on popular blogs, news sites, and media outlets.
Target outreach emails sent
E.g. 500 emails to be sent (assuming 5% closing rate)
Due date
May 20th
Identify outreach prospects
Fill in the ideal outreach prospects for your outreach campaign
Ideal outreach prospect targets
E.g. Buzzfeed, New York Times, The Huffington Post
Domain authority
E.g. Above 65
Site visitors
E.g. 100,000 monthly visitors or more
Create assets for outreach
Fill in all assets that are conducive for your outreach campaign
Linkable assets (video, image, URL)
Newsworthy marketing angle/ story
Free tools & templates
Create outreach email template
Make a copy of the outreach template and customize it based on your business. Add the links to your email templates below once done.
Outreach Email Templates:
Execute outreach campaigns
Once you’ve identified the goals, objectives, and assets for your outreach campaign, use one of the following SOPs to execute the outreach campaign: